Amanda Meuwissen's Blog – September 2012 Archive (1)

Email Optimization Through Testing

Why Testing Isn’t Optional

Summary

A/B and multivariate testing is a proven email optimization strategy that can drastically improve open rates, click rates, the user experience, and ultimately sales and service conversions that impact your marketing ROI.

When…

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Added by Amanda Meuwissen on September 17, 2012 at 12:36pm — No Comments

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