Mark Hergert's Blog – May 2010 Archive (1)

Mr. Auto Dealer are all your dead internet leads that you purchased really dead?

I have concluded my research and the bottom line is that dead leads are still possible car buyers and here is why..

Many dealerships do not have the time or the manpower to follow up on every internet lead that they purchase... when they first arrive in your CRM most finance managers or BDC staff will call e-mail or send out letters trying to get the customer to the dealership but 90% of the leads become stale real fast because of many different factors including poor phone skills or not… Continue

Added by Mark Hergert on May 19, 2010 at 11:17am — 1 Comment

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