Courtney Evans's Blog – January 2020 Archive (1)
Owner Retention Programs: The Good, the Bad and the Ugly
Most auto dealerships do some, if not all of their service marketing with their manufacturer owner retention programs (ORPs). The purpose of ORPs is stated in the name: to build customer loyalty. But how well do these programs deliver on that promise?
The results from ORPs are all over the board. Some dealerships effectively use ORPs to…
ContinueAdded by Courtney Evans on January 31, 2020 at 9:30am — No Comments
Latest Blog Posts
- Knowing Your Customer vs. Looking for the Sale
- New Trends Require New Marketing Strategy
- Owner Retention Programs: The Good, the Bad and the Ugly
- Beyond the ORP: Creating a Single, Cohesive Marketing Strategy
- 5 Essential ORP Communications
- Use Data to Improve the Customer Experience
- Use Customer Data to Build Better Relationships
Most Popular Blog Posts
- New Trends Require New Marketing Strategy
- Let's Get Visual: Targeting Auto Shoppers with Video
- Knowing Your Customer vs. Looking for the Sale
- Owner Retention Programs: The Good, the Bad and the Ugly
- Beyond the ORP: Creating a Single, Cohesive Marketing Strategy
- 5 Essential ORP Communications
- Use Data to Improve the Customer Experience
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