Charles bayer's Blog (18)

It's here!

Don't delay -- act today. Click this link now: http://salefest.com.au/news/the_game_changer

Added by charles bayer on November 12, 2012 at 11:37pm — No Comments

Coming soon: The Marketing Game Changer

Every business in the world is looking for that marketing silver bullet – that one big idea that will give them the edge. Developed after extensive market analysis, consumer research and in dealership trials, this revolutionary program will deliver more repeat sales, more referrals and more income to dealerships than any advertising strategy currently in use. What’s…

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Added by charles bayer on November 11, 2012 at 3:46pm — No Comments

WHAT’S RED HOT RIGHT NOW?

I just checked my Gmail account and saw that CarWasher is now following all my boards on Pinterest.

What’s Pinterest? It’s been described as the coolest (or should that be the hottest?) online social media platform around. Users can create their own pinboards and share the contents by uploading images, pins from other sites or re-pinning photos from other…

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Added by charles bayer on July 2, 2012 at 12:00am — No Comments

New Year, New You

Don’t you just hate New Year resolutions?

Regardless of how determined you are to stick to them, very few of us do. I’m told however, that if you write them down you have a better chance of making them happen...

Now if I was an auto dealer looking for dynamic new ways to brand my dealership and market my offers, these would be my New Year…

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Added by charles bayer on January 30, 2012 at 4:47pm — No Comments

Sponsorship - a good deal

Luke Scicluna, Copywriter Salefest Advertising

Do not underestimate the benefits of sponsorship.

Here at Salefest we’ve just witnessed the good-fortune that a well-planned sponsorship deal can provide to your business.

How would you like to hear your dealership not only mentioned, but thanked, in front of a…

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Added by charles bayer on September 28, 2011 at 7:43pm — No Comments

They said what?!

Read actual comments from delegates to this year's AADA National Dealer Convention held Down Under at the Grand Hyatt Hotel, 18 - 21 August at:…

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Added by charles bayer on August 25, 2011 at 9:00pm — No Comments

There's still time so come on down

 

Ok, it may not be as big as NADA, but the Australian Automobile Dealers Association Convention is equally enlightening, entertaining and educational. Book now at www.aadaconvention.com.au or follow our blog:…

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Added by charles bayer on August 9, 2011 at 10:56pm — No Comments

It still rocks!

 

You don’t have to be a Baby Boomer to have cracked-up watching M*A*S*H, the medical drama/black comedy that follows a team of doctors and support staff stationed at the “4077th Mobile Army Surgical Hospital” in Uikjeongbu, South Korea during the Korean War.

The series, which premiered in 1972, was almost killed off in its first season…

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Added by charles bayer on April 8, 2011 at 12:43am — No Comments

Me! me! me! Please shoot me!

How do you get over 87,000 fans on Facebook and more than 26,000 followers on Twitter almost overnight?

Take it to the streets!

That’s what the IMG Fashion people and some high profile fashion bloggers did as part of the 2011 Mercedes-Benz Fashion Week publicity program for the Big Apple.

They commandeer a 2012 Mercedes-Benz CLS63 AMG, dressed it…

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Added by charles bayer on March 9, 2011 at 7:26pm — No Comments

The buzz is back!

After spending the last few days at the NADA Convention in San Francisco it was evident that while consumer spending remains cautious, vendors and exhibitors are positively optimistic about doing business in 2011.

And, as always, 'San Fran' didn't disappoint: cool cars, sensational weather and...the opportunity to pick-up on the Superbowl vibe, which as the whole world knows by now was won by the Green Bay Packers who thumped the Pittsburg Steelers 31 to 25.

Another…

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Added by charles bayer on February 10, 2011 at 7:12pm — No Comments

Aussie dealers who switch to HD TV get more for free

According to the Department of Broadband, Communications and the Digital Economy, over 75% of Australian households have converted to digital TV.

While the initial take up was slow digital TV has accelerated recently thanks to the ongoing Freeview…

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Added by charles bayer on February 2, 2011 at 5:41pm — No Comments

Santa smash

Is this why they call it the Silly Season? Have a great break everyone and I'll check you all in 2011. Cheers…

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Added by charles bayer on December 21, 2010 at 11:21pm — No Comments

A free tablet with every car sold

I’d been thinking about giving my youngest son an iPAD for Christmas until I read an article by Jeff Cole in an advertising trade mag.

Who’s Jeff Cole? He’s a digital forecaster and the spokesperson for the US-based World Internet project and director of The Centre for Digital Future which has been tracking and researching consumer behaviour in digital media…

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Added by charles bayer on December 9, 2010 at 7:58pm — No Comments

Those Kiwis know a thing or two about customer service, ay?

The first I knew about the scam was when I got a call from a journalist saying that if she had…

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Added by charles bayer on October 28, 2010 at 11:04pm — No Comments

The gurus’ guru

Added by charles bayer on October 5, 2010 at 9:36pm — No Comments

Come on down

Meet the Challenge…

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Added by charles bayer on September 7, 2010 at 7:05pm — No Comments

Teen Power

Like most baby boomers, I’m hopeless when it comes to programming a DVD player, downloading an iPHONE app or changing channels using a foreign remote. Luckily, most remotes have a green button for ON and a red…

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Added by charles bayer on September 1, 2010 at 11:24pm — No Comments

Who’s your daddy GINA?

How do you describe someone who in a 17 year period as Design Director of BMW…

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Added by charles bayer on August 2, 2010 at 3:34am — No Comments

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