Brian Wiklem's Blog (2)

Five Franchise Marketing Ideas for Local Business Owners

Getting to be part of a franchise business is a big deal in itself. However, keeping it running smoothly and growing at the same time is a whole different ball game.

Franchise owners have their work…

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Added by Brian Wiklem on April 11, 2017 at 3:57pm — No Comments

Reel in Millennials with a Virtual Reality Lounge

 

 The power of the Internet coupled with how to sell to Millennials – now the largest generation in the US – has sent many in our industry into a tailspin. Since more people prefer to research and shop online, visits to an actual dealership are at an all-time low. Buyers today visit slightly more than one dealership before buying, down from 4 to 6 visits a few years ago. As a result, dealers are not seeing as many walk-ins, and it’s becoming difficult for manufacturers to…

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Added by Brian Wiklem on November 14, 2016 at 5:23pm — No Comments

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