Matt Rodeghero's Blog – December 2014 Archive (1)

How to Cash-in on Your DMS Data

Question: How much money is sitting in your Dealership Management System (DMS) right now?

 

Well, let’s break it down. The average-sized dealership has tens of thousands of customer names in its DMS. Since each name represents a customer—either sales or service—whose ownership of their current vehicle will ultimately come to an end, they make great prospects…

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Added by Matt Rodeghero on December 5, 2014 at 4:19pm — No Comments

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