One of the easiest ways to lose a sale is by not following up with your customers.  There is a fine line between pestering them and being there to guide them to the sale.

According to statistics posted by Dealer Refresh in August, 20171, as many as 90% of salespeople do NOT follow up with potential customers or even customers that have purchased a vehicle from them.…

Starting a new career in automobile sales can be both exciting and nerve-wracking, especially if you’ve never done it before. If you are new to the automobile industry, you may be thinking about the best way to interact with the customers that come to the dealership. There are many things you can do to be the best sales associate you can be.

It is not a secret…

What do you know about your dealership’s website?  The majority of car dealerships have websites that represent their businesses. 

Some websites can be elaborate:  customers can get approved for loans, get trade-in values on a vehicle they’re trading in, browse through new and used cars, and everything in between.  Other sites may be just simple advertisement sites. 

Whatever type of dealership website your place of business has, it is crucial that you know what is on…

Adaptability is an essential quality to have as a sales associate. When you deal with a lot of customers on a regular basis, there is not a “one-size-fits-all” way to handle each customer.

Unfortunately, not all sales associates understand this and make the mistake of having ONE way that they do business.

It is important to remember that customers are people,…