Greg Geodakyan's Blog (1)

The Weakest Link in Data Attribution Part II: Data Standardization

Today, too many dealerships rely on old attribution models, such as first-click or last-click. While current technological advancements provide a clearer picture of marketing with more up-to-date attribution models, dealers are failing to leverage the best technology to reach customers.

 

There is an obvious challenge. While selling cars over multiple channels…

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Added by Greg Geodakyan on September 24, 2018 at 10:03am — No Comments

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