In this industry we often do things simply because they have been done before. Why not throw out the rulebook and do things because we SHOULD or WANT to? You don’t need anyone’s permission to pave the way for your dealership. It all starts with an idea that becomes a plan to present to those who need to buy in. You need to be that voice. I know it seems far fetched…

As I approach the completion of my first full year on the vendor side of the car business after spending the previous several years at dealerships, I can say with a certainty that the timing could not have been better. It has nothing to do with me. My circumstance happened the way it was supposed to happen and I'm thankful for that.

The reason that the timing…

Those in the automotive industry tend to live in a professional bubble. We love what we do for different reasons, but for many (such as me), it's a matter of working in an industry that is completely different and more challenging than others, particularly when it comes to digital marketing.

This is a competitive world. The competition level is draining and…