Dr. Neil Gale has started a subsidiary company of DrGale.com in order to focus on website marketing. The new company, Gale Web Marketing, concentrates on the SEO, SEM, and PPC side of lead generation for car dealers.

Additionally, Gale Web Marketing offers a unique approach to using search engine marketing to increase lead and sales generation.  Our Single…

Mobile Marketing – Will it Work for Car Dealers?

By NEIL GALE, Ph.D.

Let’s explore some of the different kinds of mobile advertising that are currently available for car dealers and how they work. Marketing on a mobile phone has become increasingly popular ever since the rise of Short Message Service (SMS) in the early 2000’s when businesses started to collect mobile phone numbers and sent wanted or unsolicited text…