Check out this latest blog by Yasmine Syed of Potratz, as she talks all about the variations of technology users.

Information and communication technology users are as diverse as the range of technology available today. The Pew Research Center’s “Internet & American Life Project” divides technology users into two core groups: “Motivated by Mobility” and…

Do You Want More Leads From Your Website? from Potratz on Vimeo.

Check out the latest blog from Matthew Klein, a member of our video team as he talks about what you should be doing while on a production set.

Do you know what it’s like to actually be working on a production set? I’ll go over some of the quick dos, don’ts, tips and tricks about the exciting life on…

Do You Have An SEM Strategy For Service? from Potratz on Vimeo.

Search engine marketing is an excellent tool to increase awareness and profit for your service department. Why focus only on those looking to purchase a vehicle when you can also target…

Check out the latest blog by Jenn Mayer and learn all about search engine marketing and click through rates.

If your company is involved in pay-per click advertising, click through rate, or CTR, is one of the most important metrics to measure. Click through rate is defined as the number of times a given ad is clicked on divided by the number of times the ad is…