If you have ever been to a farm, one thing that stands out are these zigzagging baths that seem to randomly crisscross the pastures, these are cow paths. These cow paths are created by cows, which are creatures of habit and when one cow starts to walk across the pasture, the second one follows and the third and soon the rest of the heard follow. After a short while, the cows have created a crooked path, a well worn route from point A to B. Often their destination is to fulfill their basic…

Continue

It seems as though we have an epidemic that has gone untreated for years. Its called complacency, the definition of complacency is self-satisfied and unaware of possible dangers. In sales we cannot allow ourselves to become satisfied, it is a killer. Complacency leaves us unaware of the changes happening around us, without being aware we are vulnerable to being passed over and becoming irrelevant in the eye of the consumer.

An example of complacency killing is Hollywood video, about five… Continue