With the election season at our door steps it’s on everybody’s mind. And, you can’t help but to wonder whenever you see or talk to someone, “Who are you voting for?” We make our own assumptions based on a variety of factors. But, have you ever thought to look at that person’s car? Bumper stickers are one of the most popular election merchandises. I know what you are thinking. What does that have to do with accessories?

When your customer purchases a vehicle from you, they don’t go to…

A couple years ago Chicago was riddled with potholes through a long winter.  After seeing customer after customer come in with blown tires and bent wheels we saw an opportunity, and not just for the parts and service departments, but for our customers as well. 

We started a seasonal wheel and tire program offering our customers a set of four winter tires mounted on steel wheels for a fixed price.  The sale price also included storing the off-season wheels and tires at our dealership. …

5 Popular Aftermarket Accessories and How to Sell Them

If you are in a dealership that has an accessories profit center you already understand the revenue potential. The fact is consumers are constantly looking for ways to personalize everything from their electronic devices like…

Insignia has been shouting it from the roof tops for over 10 years. Auto parts stores and Ebay have heard the word, it’s taken root and produced bountiful profits. And now automakers are recognizing the trend and developing new vehicles with thousands of OEM accessories and customization options. Check out how Dodge is doing this with the Dodge Dart, click the…

My $20,000 showroom Kiosk doesn’t ask the question

In order to promote products and services in the dealerships many dealers invest heavily in elaborate displays like a kiosk.  Those things often look very cool, but as a stand-alone display it lacks the valuable influence of a trained sales person.

Here’s the…

3 Reason Your Delivery Coordinator holds the Keys to Your CSI Scores

Your delivery coordinator is the resource who will help yourcustomers through the delivery process. This person will work hand in hand with customers to make sure…

What an Apple Store Can Teach Dealerships about Selling Accessories

Apple stores are one of the most successful retail stores in the world. In 2009, when retail sales declined around 2%, Apple’s retail sales rose roughly 7%. According to The Mac Observer, one of their largest growing product segments is accessories...iPad owners…

Customer’s taste in accessories not within budget? This will help...

When presented with a prospect, one of your first questions will be: “What are you looking for in your new car?” From there you’ll narrow down the type of vehicle, make, model, and a list of features. Features on a vehicle used to not carry much…

Car Accessories Sales Best Practices

Featured Automotive Accessory: Window Tint

Window tint has always been a popular car accessory not just for the look that it adds to the car but also for vehicle value protection and health and comfort of passengers. Here is a word track to point out the benefits of adding window tint…

Another Way To Make More Money Selling Accessories

As another way to show our commitment to help you make more by selling accessories Insignia Group provides easy to use word track…

What Auto Accessories Are Your Customers Searching For on Google?

Courtesy of Insignia’s Guest Blogger: Author Jason Lancaster is an SEO consultant at Spork Marketing as well as the editor of TundraHeadquarters.com, a…

Top 10 Trends in Wheel and Tire Accessories You Need to Know

If you are a dealership selling wheel and tire accessories you know they are the driving force of the personalization business.  Just like the fashion industry, car and truck personalization trends change fast and often. It’s the best way for a customer to get a look different…

Automotive Accessories Sales Tool works on iPad & Tablets

Did you know that Insignia’s technology used to sell accessories in dealerships works on the iPad and tablet technologies. As many of our dealership customers move to provide more mobile sales tools to their staff, Insignia supports this by providing our automotive accessories sales tools on multiple platforms. Insignia understands current technology as well as how dealerships sell automotive accessories.…

4 consumer points to consider when selling car accessories

Since the release of the popular film “The Fast and the Furious”, car accessorizing has shifted from being a secret of car gear enthusiast to a main stream phenomenon. Two sequels later and the aftermarket accessory market continues to average 8% growth annually. Car dealerships…

Apps and Automotive Technologies of the future

Microsoft and West Coast Customs know what people fantasize about, how about your dealership?

Today’s car enthusiast get excited about three things; cars, technology, and customization via accessories. Combine all three and you get…

My Recommendation

Courtesy of Insignia guest blogger Delia Passi, CEO of WomenCertified Inc., home to the Women’s Choice Award.To learn more about how you can get women to recommend your dealership, email Delia at…

Insignia Group congratulates the Top Dealers by Women Certified

Insignia was a proud sponsor of the “Voice of the Female Consumer”, as Women Certified announced their Top Dealerships for…