Branding is crucial point for any kind of business.

Your brand communicates who you are and what you do as a business. It helps you stand out from competitors in your market. And it represents a promise to your customers that when they buy your product or service, they will receive a certain value every time.

When most people think of branding, they think of logos, taglines, value propositions, advertising slogans, and other common branding tools. But…