Last week, Automotive News published an article called “Auctions Focus on High-Quality Vehicle Images”, which emphasizes the importance of providing customers with a better online shopping experience. The article discusses Manheim’s new Enhanced Vehicle Imaging (EVI) system, which includes pan & zoom technology, a condition heatmap, and up to 15 high-res images. Using this more robust merchandising technology, Manheim saw a 26% increase in bids and received $132 more per…

SpinCar CEO Devin Daly visits a Honda dealership to talk to you about a topic that’s become incredibly important for dealers: webrooming. Are you missing out on business because your website is losing the sale online? Watch this video to get a few tips on how to optimize your website to win…

Finally, the long-awaited Apple Watch is available for preorder with initial deliveries on April 24^th. Interestingly, for the first time, Apple has chosen to display their new products with stunning 360º displays. …

Last Wednesday at Facebook’s annual developer conference in San Francisco, CEO Mark Zuckerberg unveiled plans to implement ‘spherical’ 360­º videos. This new breed of media will run inside standard web & mobile browsers without requiring the use of a headset. The plan, Zuckerberg says, is to eventually get this kind of “immersive, 360-degree video experience” into your Facebook News…

A recently published white paper covered yesterday in Automotive News titled, “How to Convert Used-Car Shoppers to Buyers,” draws a bold conclusion that flies in the face of traditional used-car merchandising dogma.  That is, the study found ‘nine’ to be the optimal number of used vehicle photos, and that cars…