Recently, AutoTrader had Polk do a study titled, "2013 Automotive Buyer Influence Study".  As it is always good to try to keep our finger on the pulse of the buyer, I read through my copy recently and have found something that surprised me a…

A little background on our situation...

One of my many responsibilities at our dealership is to be in charge of our new and used vehicle photos.  I have a guy who works for me that handles the job well, but it falls under my purview. As we all know, we have to be on top of our photos and videos as they are the first thing that most customers see when…