HOFFMAN ESTATES, IL--(Marketwire - Jun 2, 2011) - Cobalt, a business unit of ADP Dealer Services (NASDAQ: ADP), today announced the immediate availability of its Dealer Command Center for all Cobalt customers. Dealer Command Center provides…
Added by The Cobalt Group on June 2, 2011 at 1:18pm — No Comments
Does this conversation sound familiar?
Bob: “Hey Joe, it’s GREAT to talk to you. How are you on this OUTSTANDING day? How is the weather where you are, old…
ContinueAdded by The Cobalt Group on June 1, 2011 at 3:51pm — No Comments
Here’s the challenge: we dare you to incorporate all 60 of these dealership improvement efforts into your store in the next month. Post in the comments and let us know which ones you’ve incorporated, and also chime in with your own ideas for improvement.
60 Ways to Upgrade Your Dealership’s Customer Experience
1. Make name tags mandatory for every…
ContinueAdded by The Cobalt Group on May 18, 2011 at 7:07pm — No Comments
In 2011, a sexy dealer website means creating a stand-up-and-take-notice brand. “It’s time to smash the cookie cutter,” Andy Largent, Product Manager at ADP Digital Marketing said. “To do that, you need to think beyond the brand foundation provided by your…
Added by The Cobalt Group on May 9, 2011 at 2:30pm — No Comments
It’s 2011; is your dealer website holding its own? Everywhere you turn in the digital automotive marketing world, technology is evolving at a rapid clip. Search engines are going…
ContinueAdded by The Cobalt Group on May 3, 2011 at 10:47am — No Comments
“May I have your attention, please: the Internet has not…
Added by The Cobalt Group on April 29, 2011 at 4:04pm — No Comments
Added by The Cobalt Group on March 23, 2011 at 5:43pm — No Comments
Added by The Cobalt Group on March 18, 2011 at 2:30pm — No Comments
Added by The Cobalt Group on March 17, 2011 at 12:32pm — No Comments
By now, most automotive professionals are aware of the need to crack down on hiring practices in their dealerships-the mirror-fogging test just won’t cut it anymore. The question of course is how to do this. Below, the experts at ADP Digital Marketing shares four best practices for vetting potential employees.
Four Tough Hiring Practices to Employ in Your Dealership Today…
ContinueAdded by The Cobalt Group on March 15, 2011 at 7:12pm — No Comments
Volker Jaekel, Digital Marketing Ambassador for ADP Digital Marketing
As a German “elder” of the automotive industry, I decided to use my beloved German proverbs to illustrate common scenarios auto industry Internet…
ContinueAdded by The Cobalt Group on March 10, 2011 at 5:09pm — No Comments
John Goad is the SEO Quality and Process Manager for ADP Digital Marketing
We won’t mince words: If you’re a dealer still dragging your feet about keyword optimization, it’s time to jump in…
ContinueAdded by The Cobalt Group on March 8, 2011 at 12:45pm — No Comments
Richard Rikess, Certified Performance Improvement Consultant for ADP Digital Marketing
You’ve invested in a great new…
ContinueAdded by The Cobalt Group on March 1, 2011 at 3:16pm — No Comments
When it comes to Super Bowl advertising, auto marketing expert Max Steckler has one piece of advice for auto dealers: don’t forget about breakfast.
What does he mean? “The Super Bowl is the dance,” Steckler, Vice President of Advertising Products for ADP Digital Marketing, explains. “That’s where the courtship between advertisers and consumers begin. It’s a…
ContinueAdded by The Cobalt Group on January 31, 2011 at 5:00pm — No Comments
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