The Cobalt Group's Blog – March 2011 Archive (7)

Five Ways to Keep Your Reputation Management Engine Idling Smoothly

Dealers: Don’t Count on “Fuel Additives” to Power Your Reputation Management Process…

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Added by The Cobalt Group on March 23, 2011 at 5:43pm — No Comments

Unsung Heroes of the Auto Industry, Show Yourselves

A Car Dealer Call to Arms

Imagine a world where car dealers earned the same community respect as fire fighters, police officers and other local philanthropists. A world where little kids dream of being car dealers when they grow up, where… Continue

Added by The Cobalt Group on March 18, 2011 at 2:30pm — No Comments

Happy St Paddy's Day! Festive Email Marketing Campaigns from Real Dealers!

In honor of St. Patrick's Day, we thought we'd share some real automotive email marketing campaigns the ADP Digital Marketing team came up with to drive traffic to dealers like you! With this kind of integrated strategy, who needs luck;)…

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Added by The Cobalt Group on March 17, 2011 at 12:32pm — No Comments

How to Apply TLC (Tough Leadership Criteria) To Your Hiring Process

By now, most automotive professionals are aware of the need to crack down on hiring practices in their dealerships-the mirror-fogging test just won’t cut it anymore. The question of course is how to do this. Below, the experts at ADP Digital Marketing shares four best practices for vetting potential employees.

Four Tough Hiring Practices to Employ in Your Dealership Today…

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Added by The Cobalt Group on March 15, 2011 at 7:12pm — No Comments