Sometime about 10 years ago the car business reached a fork in the road.

The industry was challenged by a newly (or soon to be) informed and

empowered consumer base. From that point forward dealers have been faced

with a choice: hang on to those old school sales and marketing

techniques or join the ranks of the next generation dealers who rely on a

“more sophisticated” approach…a kinder, gentler car business.



This choice is still facing thousands of dealers… Continue