Kurt Kubicki's Blog – October 2011 Archive (1)

How to Turn Unsolds into Sold Be-Backs

Industry stats show that 80% of your ups will walk without buying. Yet if you can re-contact them within 48 hours and address their real reasons for not buying, the evidence shows you’ll get 33% of them back into the store and convert approximately 67% of them into sales.

 

For many dealers, this extra effort to pursue shoppers who left, and convert them into be backs, can net you up to 50 or more additional units per month. In any economy, that’s great incremental…

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Added by Kurt Kubicki on October 24, 2011 at 9:03am — No Comments

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