Timothy Martell's Blog (166)

Navigating SEO: 3 Ways to Improve Your Dealership's Keyword Research

Keyword Research for Car Dealers

Do you feel like you're getting nowhere with SEO? It's tough to pinpoint the exact reason you're not seeing results, but there are ways you can improve your process to push through and start seeing green numbers.

Keyword research is one of the smallest things you can improve upon; however, it can make the difference between successful and unsuccessful car dealer SEO…

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Added by Timothy Martell on January 20, 2016 at 5:00pm — No Comments

Navigating SEO: 3 SEO Content Tips to Boost Traffic and Conversions

SEO Content Tips

In 2016, every business wants to use content to get more traffic to their website. From there, they want to better convert those users to boost client sign-ups or sales. But none of that comes without understanding some fundamental facts about SEO and how to create better content.

To give you a leg up on your competition, I'm going to give you three important…

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Added by Timothy Martell on January 13, 2016 at 11:00am — No Comments

Navigating SEO: Best SEO Advice to Kick Off 2016

New Years is more than just a time for personal resolutions; for your business it's a perfect time to commit and stick to resolutions to make 2016 your best year ever.

If you've been procrastinating on your digital marketing, I won't shame you. Instead, I'll present you with some of the best advice that you can use to kick…

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Added by Timothy Martell on January 6, 2016 at 11:00am — No Comments

Navigating SEO: How to Make the Most of Link Building in 2016

How to Make the Most of Link Building in 2016

Link building isn't dead, and it's not likely to die in 2016. If you want to build authority for your website to increase organic traffic, link building is still a crucial component of SEO.

The problem is, you may not be aligning your link building efforts with the standards that will lead to…

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Added by Timothy Martell on December 30, 2015 at 8:34am — No Comments

Navigating SEO: How to Sell Your Boss on SEO

Sell Boss on SEO

"I couldn't sell my boss a pen if he was trying to cash a million-dollar check!"

Selling your boss has very little to do with the fact that they're tough or often balk at the idea of adding new expenses. Those are things you tell yourself to help soften the blow when you don't get your way.

To help you change your thinking and sell your boss on SEO,…

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Added by Timothy Martell on December 23, 2015 at 2:00pm — No Comments

Navigating SEO: How to Be Realistic with SEO Expectations

SEO Expectations

SEO and realistic expectations don't go well together. On both sides of the aisle, there are issues that harm the digital marketing campaigns of businesses across the country and cause doubts about SEO as a viable and ROI-driven service.

The problem starts with SEO vendors. For years now, the focus has been on achieving…

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Added by Timothy Martell on December 16, 2015 at 11:00am — No Comments

Navigating SEO: How to Focus Your Business Content Efforts

Business-Content

Content Marketing is one of the fastest growing forms of digital marketing employed by businesses in 2015. Where traditional advertising (even online) has its limits, content marketing's only limit is your business's creativity.

But with all sorts of options out…

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Added by Timothy Martell on December 9, 2015 at 11:30am — No Comments

Navigating SEO: How to Create Content That Attracts Links

Create Content That Attracts Links

What do you want from SEO? If I had to guess, I'd say "more traffic" or "more leads" are at the top of your goals list. The problem is, those things don't just happen on their own.

One way to accomplish these goals is to pursue link building by creating amazing content. Links are one of the most important…

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Added by Timothy Martell on November 25, 2015 at 8:00am — No Comments

Navigating SEO – Creating Value: It’s What SEO is All About

Creating Value with SEO

If you follow the SEO industry, you'll know that there's a constant debate about whether or not the practice is really "SEO" (search engine optimization) anymore. Because for the most part, it's not. Sure we still do on-page optimization that helps create search-friendly pages, but that's only one small part of what most SEO companies provide moving into 2016.

Instead, most of what Wikimotive does as an…

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Added by Timothy Martell on November 18, 2015 at 8:00am — No Comments

Navigating SEO: What Fantasy Football Can Teach You About SEO

What Fantasy Football Can Teach You About SEO



Navigating SEO is a syndicated blog series by Timothy Martell, CEO of Wikimotive. In this series, Tim breaks down ways car dealers and other local businesses can improve their SEO, offering insight into how it will benefit business. This week's column was written by Wikimotive's Mark…

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Added by Timothy Martell on November 11, 2015 at 8:00am — No Comments

Dealers: Don't Ignore Online Reviews

Trust is your business's biggest asset today. With the ability to easily publish reviews of businesses, products, and services, customer satisfaction is more important than ever before. Because one of the first things a potential customer does before visiting you in person is search for reviews…

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Added by Timothy Martell on July 31, 2014 at 4:22pm — No Comments

Website Providers are Harming Dealerships and They Don't Seem to Care

Dealers, there’s something fishy going on with the major automotive website providers.

Problems that affect search results are popping up left and right, but no one is willing to accept responsibility and fix the issues. Instead,…

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Added by Timothy Martell on May 27, 2014 at 10:30am — No Comments

DON'T PANIC! SEO ISN'T DEAD!

Chicken Little

RUN! THE SEO SKY IS FALLING! ROLL UP THE SIDEWALKS! SEO'S FIND A NEW PROFESSION! DOOM! GLOOM! BLAH!

If you've been following the digital marketing blogosphere for the last week, by now you've probably concluded that SEO is dead because within 3 months there will be no more keyword data in Google Analytics. Right? Its the end of SEO. No more measuring. No more…

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Added by Timothy Martell on September 25, 2013 at 9:00am — 1 Comment

Making a Splash

When it comes to marketing, usually making a splash is the goal. You want to run a campaign that will have such a large area of effect, people will be feeling its ripples for a long time after it lands. When you're designing a website though, making a splash is just about the last thing you want to do. And when I say splash in the context of websites, let me make this clear, I'm talking…

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Added by Timothy Martell on September 23, 2013 at 10:00am — No Comments

Advice for Creative Beginners

Here at Wikimotive, we have a backlog of content that goes back years. We have multiple ebooks and podcasts and infographics, and we have material published all over the web. We get emails all the time from people, intelligent people, who want to get into the game but don't know where to start. They see the volume and the quality of work in the…

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Added by Timothy Martell on September 10, 2013 at 1:30pm — No Comments

How SEO is Ruining the Car Business

SEO is destroying the car business. 

Its an awkward thing to write as the president of an SEO company that serves car dealers. Inherently, SEO should be a good thing...nay...a great thing. A core marketing…

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Added by Timothy Martell on August 28, 2013 at 2:00pm — 12 Comments

Google Says Google+ Doesn't Affect Rankings

Does Google+ influence search rankings to any noticeable degree? It's one of the most hotly debated issues in all of search engine optimization and digital marketing right now. A lot of people, experts included, are claiming that not only does…

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Added by Timothy Martell on August 21, 2013 at 11:30am — 4 Comments

New Spam Technique for SEO in 2013

 

Is there anything better than a nice breakfast of crispy hot spam? Oh...what's that you say? Pretty much anything? Well, guess what buttercup...Google feels the same way, but people keep trying to serve up spam all the same. One technique is hammered and gets you penalized, and the army of  spammers (the ones who give SEO a bad name to begin with) just move on…

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Added by Timothy Martell on August 19, 2013 at 1:00pm — No Comments

Digital Marketing Answers for Your Questions

Here at Wikimotive, we get questions in the mail every day looking for advice. We want to help everyone, and we gladly do it free of charge, but we know that sometimes your questions can get lost in the shuffle of the daily mail. To ensure that we see every question that you may have for us, we're creating a dedicated email address. From now on, you can send…

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Added by Timothy Martell on August 14, 2013 at 9:30am — No Comments

Facebook's Advertising Hub is All New

Over the course of this last year, Facebook has proven itself to be a viable advertising platform. They've increased the total adspace on users' feeds and have also gotten better at targeting those ads with graph search. The only problem has been that Facebook's ad creation center has been pretty weak. It was usable, but it was not intuitive or especially robust.…

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Added by Timothy Martell on July 30, 2013 at 2:30pm — No Comments

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