Sean Reyes's Blog (13)

Cadillac Dealers Betting Big on EV or Taking the Chips Off the Table

As the nation attempts to further reduce emissions, many states have begun initiatives to phase our gas-powered vehicles. At the moment, multiple problems exist if someone were to snap their fingers and make every vehicle electric. On the vehicle and infrastructure side, there is a lack of charging stations and range is limited. While these are increasing…

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Added by Sean Reyes on January 13, 2021 at 11:14am — No Comments

Is Your Intention Better Retention? Well, Prove it!

Customer retention can be tough. Independent repair shops lure customers away in droves with coupons or offers that promise low routine maintenance pricing. However, winning consumers on price alone is a short-term victory compared to winning over their loyalty for the long haul with quality work, certified technicians, and impeccable service. Luring them…

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Added by Sean Reyes on January 6, 2021 at 9:09am — No Comments

To Go or Not to Go? That is the Question.

One thing that the holidays usually bring is travel. Families want to celebrate the holidays with loved ones and, this year, even during the COVID-19 pandemic, traveling is still happening. The difference right now is that a LOT more people are choosing to drive rather than fly,…

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Added by Sean Reyes on December 11, 2020 at 10:24am — No Comments

Thanks for Calling. Please Hold.

One of the fears dealerships have regarding digital innovations in the automotive industry is that the internet will replace phones. However, it is a well-known fact that phone leads close significantly faster than internet and social leads combined. And guess what -- fixed operations generates many of them. As a result, dealerships are placing a…

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Added by Sean Reyes on December 4, 2020 at 10:00am — No Comments

Do You Treat Your Team Like your Customers? You Should!

The retail auto business is stressful for all departments. In normal times, employees work 50+ hours per week simply to keep up with the demand from both customers and management. However, during the current pandemic, all departments are working harder than before to not only make a living but also to keep up with the expectations of their…

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Added by Sean Reyes on November 20, 2020 at 10:32am — No Comments

The Ramifications of Price Increases

Dealerships are having a tough time acquiring used vehicle inventory at competitive prices right now. Due to recent OEM shutdowns, new car models are sparse. And, even with large rebates, incentives, and low interest rates, consumers are being especially careful with their finances in these tumultuous times and are shopping for used vehicles more than ever…

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Added by Sean Reyes on October 16, 2020 at 8:42am — No Comments

The Ramifications of Price Increases

Dealerships are having a tough time acquiring used vehicle inventory at competitive prices right now. Due to recent OEM shutdowns, new car models are sparse. And, even with large rebates, incentives, and low interest rates, consumers are being especially careful with their finances in these tumultuous times and are shopping for used vehicles more than ever…

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Added by Sean Reyes on October 16, 2020 at 8:42am — No Comments

What Are You Doing for Service Awareness During this Pandemic?

It is no secret that the service department tends to get the smallest part of the dealership’s marketing budget, despite bringing in the most revenue. Some dealers take this for granted with marketing dollars focused on sales. I get it – dealerships originally served as a critical, local arm of the OEM’s distribution of new models. However, due to the…

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Added by Sean Reyes on September 29, 2020 at 10:59am — No Comments

Should Safety Technology be Standard, Regardless of Trim?

Safety technology – a necessity or a luxury? While safety technology is susceptible to flaws because of its recent introduction, it is certainly better to have new vehicles equipped with it than not. 

 

Blind spot-awareness, lane-departure warning systems, cameras, automatic emergency braking, and other in-vehicle safety features have helped…

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Added by Sean Reyes on September 16, 2020 at 7:20am — No Comments

An Unfortunate Event Can Provide Opportunity

While some dealerships have done an incredible job of surviving the storm that is the COVID-19 pandemic, in many cases, sales and service have decreased. Customers still want to buy cars and service their vehicles, but a good amount are still in a self-isolation.

 

As a result, most dealerships have experienced a decline in service revenue at a…

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Added by Sean Reyes on August 28, 2020 at 9:38am — No Comments

Technology Strikes Back

Throughout history, humans have designed and created technology to make their lives easier. From the invention of the wheel itself to the eventual creation of the automobile, to today’s computer-integrated vehicles, we are more dependent on technology to improve our experiences than ever before.

 

But with that technology comes challenges. Most…

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Added by Sean Reyes on August 17, 2020 at 10:26am — 1 Comment

The Perils of Online Used Car Buying Services

These days, more channels are open for consumers to buy vehicles without leaving their homes. Whether that occurs through dealerships, independents, or online services, it is of concern, from a safety standpoint, that consumers know that their chosen vehicle is safe.

 

No consumer wants to spend thousands of dollars on a “lemon,” nor a vehicle…

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Added by Sean Reyes on July 29, 2020 at 9:56am — No Comments

Desperate Times, Desperate Measures and Trust

While traveling through Asia, Alexander the Great fell ill. Everyone was afraid to treat him, as they feared that, if they failed, they would be blamed for the King’s death. However, one physician was willing. While Alexander waited for the physician to prepare the medicine, he received a letter informing him that this physician was not to be trusted and…

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Added by Sean Reyes on July 22, 2020 at 11:40am — No Comments

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