Sean Reyes's Blog (24)

Don’t Lose Service Profits Due to Master Tech Scarcity

We’re not alone when it comes to a labor shortage. Data released in July by the US Bureau of Labor Statistics indicates job openings hit a record high in May. The increase largely reflects more vacant positions in the healthcare, education, accommodation, and food services sectors. But few industries have been as directly affected and had revenues hit as much…

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Added by Sean Reyes on July 16, 2021 at 11:13am — No Comments

What Can Your Dealership Do When the Used Car Value Crash Happens?

An insightful article in Forbes details the rise – and expected fall – for used car values. Interestingly enough, the article chose the wording for the headline to include “crash” and “brace for impact.” There…

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Added by Sean Reyes on June 28, 2021 at 9:36am — No Comments

Privacy or Safety -- Why Should We Choose Which Is More Important?

When it comes to vehicle recalls, I have always believed that safety comes first. One major challenge is the millions of vehicles on the road with open safety recalls and, with many vehicles changing hands privately, it is a monumental effort to identify those owners and notify them about an open safety recall and the risk to them, their families, and fellow…

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Added by Sean Reyes on June 14, 2021 at 9:58am — No Comments

How to Prepare your Dealership for Proposed Recall Legislation

As used car sales continue to climb, legislators are now more cognizant of and are focusing on how dealerships are selling pre-owned inventory without first getting safety recalls repaired.

 

As I covered in my previous blog, a bill is currently being put forth to…

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Added by Sean Reyes on May 27, 2021 at 9:52am — No Comments

Should Money Trump Customer Safety?

With vehicle inventory low, many dealers have to place a heavier focus on used cars to stay in business. In the current market, dealers are frequently outbid by other dealers for decent used vehicles or, more likely, are forced to pay thousands over retail value to acquire inventory. Add into that cost any auction fees, transportation, recon, and detailing,…

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Added by Sean Reyes on May 11, 2021 at 7:23am — No Comments

Update to CDC Guidelines Causes Auto Dealers to Re-evaluate Vehicle Sanitizing

Over the last year, any business that remained open did everything possible to reassure customers their premises were safe and followed the latest CDC COVID guidelines. Social distancing, masks, and disinfecting surfaces for customers have become standard practices and, in some cases, are mandated by states. These measures require extra work and extend…

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Added by Sean Reyes on April 20, 2021 at 11:48am — No Comments

Why Service Pickup & Delivery is Not for Everyone

During this pandemic, many dealers introduced measures to ensure vehicle service is more convenient and fits the current lifestyle of their customers. This, of course, comes at a cost. Dealerships have to pay porters or drivers to go to the customer's house, pick up their vehicle, return to the dealership to perform the service, then return it to the…

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Added by Sean Reyes on April 8, 2021 at 10:07am — No Comments

Recalls: Beyond the Original Owner?

When discussing recalls, I have always emphasized the importance of recall repair compliance. It makes the roads safer for vehicle owners, their passengers, and drivers sharing the road. NHTSA has stressed the importance of (and put a lot of effort into) notifying these vehicle owners of open safety recalls with the goal of reaching 100% safety recall…

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Added by Sean Reyes on March 25, 2021 at 12:48pm — No Comments

The Digital Ride – What Could that Mean for the Future of Recalls?

Today's vehicles have more technology than ever before. With OEMs on a mission to make more EVs; Apple entering the retail automotive space; Tesla continuing its brand popularity; and vehicles more operated by computer than by motor, problems are sure to arise!.

 

Technicians are already in short supply. Dealers are doing everything that they…

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Added by Sean Reyes on March 4, 2021 at 11:36am — No Comments

Walk-Around Woes - Make a Good First Impression by Checking for Recalls

A salesperson has to build rapport during the initial meet and greet with the shopper. Once they have worked their way into an (at that point) semi-familiarity with the customer, they should move on to the fact-finding step. In this step, salespeople ask questions to help direct the customer to the vehicle that best fits their needs. Or, if the customer…

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Added by Sean Reyes on February 22, 2021 at 11:33am — No Comments

Used Car Calamity: The Safety Sinkhole Growing Beneath Our Industry

Despite the pandemic, consumers are still in-market for vehicles. Manufacturers, at one point, were forced to slow production due to local and state regulations. As a result, some dealers have been struggling to maintain a full inventory of vehicles to offer car shoppers. Of course, dealerships cannot control when (or how many) new vehicles they receive from…

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Added by Sean Reyes on January 22, 2021 at 8:00am — No Comments

Cadillac Dealers Betting Big on EV or Taking the Chips Off the Table

As the nation attempts to further reduce emissions, many states have begun initiatives to phase our gas-powered vehicles. At the moment, multiple problems exist if someone were to snap their fingers and make every vehicle electric. On the vehicle and infrastructure side, there is a lack of charging stations and range is limited. While these are increasing…

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Added by Sean Reyes on January 13, 2021 at 11:14am — No Comments

Is Your Intention Better Retention? Well, Prove it!

Customer retention can be tough. Independent repair shops lure customers away in droves with coupons or offers that promise low routine maintenance pricing. However, winning consumers on price alone is a short-term victory compared to winning over their loyalty for the long haul with quality work, certified technicians, and impeccable service. Luring them…

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Added by Sean Reyes on January 6, 2021 at 9:09am — No Comments

To Go or Not to Go? That is the Question.

One thing that the holidays usually bring is travel. Families want to celebrate the holidays with loved ones and, this year, even during the COVID-19 pandemic, traveling is still happening. The difference right now is that a LOT more people are choosing to drive rather than fly,…

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Added by Sean Reyes on December 11, 2020 at 10:24am — No Comments

Thanks for Calling. Please Hold.

One of the fears dealerships have regarding digital innovations in the automotive industry is that the internet will replace phones. However, it is a well-known fact that phone leads close significantly faster than internet and social leads combined. And guess what -- fixed operations generates many of them. As a result, dealerships are placing a…

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Added by Sean Reyes on December 4, 2020 at 10:00am — No Comments

Do You Treat Your Team Like your Customers? You Should!

The retail auto business is stressful for all departments. In normal times, employees work 50+ hours per week simply to keep up with the demand from both customers and management. However, during the current pandemic, all departments are working harder than before to not only make a living but also to keep up with the expectations of their…

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Added by Sean Reyes on November 20, 2020 at 10:32am — No Comments

The Ramifications of Price Increases

Dealerships are having a tough time acquiring used vehicle inventory at competitive prices right now. Due to recent OEM shutdowns, new car models are sparse. And, even with large rebates, incentives, and low interest rates, consumers are being especially careful with their finances in these tumultuous times and are shopping for used vehicles more than ever…

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Added by Sean Reyes on October 16, 2020 at 8:42am — No Comments

The Ramifications of Price Increases

Dealerships are having a tough time acquiring used vehicle inventory at competitive prices right now. Due to recent OEM shutdowns, new car models are sparse. And, even with large rebates, incentives, and low interest rates, consumers are being especially careful with their finances in these tumultuous times and are shopping for used vehicles more than ever…

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Added by Sean Reyes on October 16, 2020 at 8:42am — No Comments

What Are You Doing for Service Awareness During this Pandemic?

It is no secret that the service department tends to get the smallest part of the dealership’s marketing budget, despite bringing in the most revenue. Some dealers take this for granted with marketing dollars focused on sales. I get it – dealerships originally served as a critical, local arm of the OEM’s distribution of new models. However, due to the…

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Added by Sean Reyes on September 29, 2020 at 10:59am — No Comments

Should Safety Technology be Standard, Regardless of Trim?

Safety technology – a necessity or a luxury? While safety technology is susceptible to flaws because of its recent introduction, it is certainly better to have new vehicles equipped with it than not. 

 

Blind spot-awareness, lane-departure warning systems, cameras, automatic emergency braking, and other in-vehicle safety features have helped…

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Added by Sean Reyes on September 16, 2020 at 7:20am — No Comments

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