During this unprecedented time, we all need to focus on keeping the machine going and to do that with people in a widespread panic over CoVid-19 it's more vital than ever to show our humanity towards one another. Once industry resumes as what will be the new normal, your clients and customers will remember who showed empathy and compassion when they were hurting, panicked, or freaking out about an invisible threat.

I've gotten the most genuine short conversations and even a few…