How is your budget shaping up for 2018? Having fun yet? This is the second part in a series of blogs on how to create a budget that will help you achieve your growth goals. In Part 1, I shared tips on how to do a SWOT analysis. This installment will tackle…

Remember back in the ‘good old days’, around 2005, we wondered exactly how the internet was going to change our business. We asked questions like “is the manufacturer going to deliver the car right to the customers house?” or “if we are the fastest and cheapest on the net, will they will come from miles around?” fortunately neither one of those came true. The greatest change the internet has brought to our business is ‘Transparency’, the ability of…

Top 7 Words to Avoid (if you want to make the sale)

Many salespeople use words every day that convey the wrong message, or minimally an unintended message, and wonder where the prospect is went. When we learn to sell, often we learn through ‘On the Job Training’ which means we practice trial and error on our clients. This practice is very expensive and leads to bad habits.

If you want to improve your closing ratio, take action…

I did it, I actually did it, I leased a new car on-line. Why is this so amazing? Here is a little background on me:

-          Age 16, lot attendant (1967 Camaro, private party)

-          Age 22, Salesperson (1987 Suburban, private party)

-          Age 24 Sales Manager (Demo)

-          Age 28 General Manager (Demo)

-          Age 30 Chevrolet Dealer (Demo)

-          Age 37 Chrysler/Jeep/Dodge dealer (Demo)

-          Age 44 Consultant…

Great news! See the whole article:

http://www.autonews.com/apps/pbcs.dll/article?AID=/20110228/RETAIL01/110229868/1489

 This is great news indeed, especially for this Dealers who Manage their Social Media; 80% of Americans trust what they read in Social Media, 18% trust what they read in advertising

Gen Y is not interested in the 'old model' of 'owning' a vehicle, they realize it is a highly depreciating item that is more lifestyle appliance than a lifestyle statement.

Great Article from AN:…

What exactly is ‘ROI Marketing’? Simply put, ‘ROI Marketing’ means measurable results for the dollars spent to promote a product, brand, or individual. In today’s ‘New Age’ of the Automotive Retail industry every penny, every second, and every customer count more than ever. The ability to laser-pinpoint the target market, speak to it, and measure the results are critical to the success of your dealership.

The old saying "50% of my advertising is…