Michael Cirillo's Blog (17)

Customer Segments are Key for Effective Advertising

The next time you turn on your television, do me a favor! Watch the commercials and see if you can identify what target audience the advertisements are intended for, and what calls to action are included to entice that audience to buy.

Once you’ve had a chance to complete this little exercise,…

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Added by Michael Cirillo on July 24, 2013 at 2:37pm — No Comments

Automotive Myth Busting: One Size Fits All Advertising

It’s Saturday! Blow up the Balloons, blow up the squiggly air man thingy, get your game faces on and get ready. Barely anyone will walk on to your lot today. Any ideas why?

Before you continue reading this article, do me a favor right now and go grab your local newspaper. Open it up to the first auto dealer…

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Added by Michael Cirillo on June 18, 2013 at 12:27pm — No Comments

All About Me and Why I'm The Best!

Okay, you got me! This article has nothing to do with me, and everything to do with you.

 

On a daily basis I analyze dealer websites which I’m convinced had the same content writer. Have you ever seen websites with sentences that read like this, “Our team of…

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Added by Michael Cirillo on April 11, 2013 at 12:00pm — 2 Comments

Educate, Advise, Entertain...Oh, And Be Human!

Every day in North America, millions of people utilize search engines with the intent to find answers to their implied questions, or identify solutions for their problems.  Think about the last search you conducted online. Was it with the intent to find answers or solve problems? Of course it was.These days, anytime I want an answer for something whether it’s who…

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Added by Michael Cirillo on March 18, 2013 at 8:00am — 6 Comments

Creating Content Is Like Going Potty?

When my wife and I were in the process of potty training our toddler; CORRECTION: When my wife was in the process of potty training our toddler (I liked to think of myself as the fan that cheered him on from the bleachers), we tried a million different “strategies” to get the idea of going potty to stick in his head.



After every successful potty-going…

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Added by Michael Cirillo on March 16, 2013 at 1:52pm — No Comments

Get The Juices Flowing: Start Using QR Codes Creatively

As smartphones or similar device usage increases in popularity for automotive consumers to research vehicles, it's important to identify ways in which you can use the available technology to help drive qualified traffic to your dealership.

QR codes; also known as Quick Response Codes, aren't that new anymore, yet in my opinion dealerships are only scratching the…

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Added by Michael Cirillo on February 7, 2013 at 10:30pm — No Comments

3 Ways To Perfect Your Dealership Website

There is no question these days that your dealer site is one of the most valuable resources in your digital marketing toolbox. From your site, you have the ability to reach your largest traffic source and cater your message from page to page to meet the needs of individuals, groups and communities…

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Added by Michael Cirillo on January 30, 2013 at 10:00am — No Comments

How To Grow Your Business With Data - 2 Reasons You Need To Start Looking At It.

Those who know me would likely agree that I am a massive data junkie. Don't believe me? My twitter profile even says it so it must be true! I'm not exactly sure when or how my…

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Added by Michael Cirillo on January 19, 2013 at 10:58pm — No Comments

How To Get More Leads Through Blogging

According to Rand Fishkin, Founder and CEO of SEOmoz.org, *there is an increase in blog readership as of late but a dramatic decrease in the amount of people blogging. This sets the stage for a powerful…

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Added by Michael Cirillo on January 6, 2013 at 1:30am — 2 Comments

Get More Qualified Leads from Traditional Advertising

A few months ago I wrote a post titled, "How Important Is Price Really?" in which I discuss how there is too much emphasis on price when it comes to vehicle/dealership advertising. If you haven't already…

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Added by Michael Cirillo on November 13, 2012 at 10:58am — No Comments

How To Be Successful - Follow The Recipe

If you've watched my other video's, we have discussed the following:



→ What role gratitude plays in your success

→ What is the definition of success

→ Developing a 99.9% WHY statement

Now we move on to the recipe. With so many people wondering how to be successful, I suggest that success comes from following a process. It's no different than baking a chocolate cake. If you want to end up with the proven result of chocolate cake, you'd…

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Added by Michael Cirillo on November 9, 2012 at 1:00pm — 3 Comments

How To Sell More Cars With Windows 8

This past week, I made the risky move of upgrading to the newly released Windows 8 operating system; Microsoft’s bold attempt at upgrading their OS which has kept the same fundamental functionality for more than a decade. While slightly hesitant to upgrade before a service pack was available, I ultimately chose to take advantage of Microsoft’s limited time $39.99 upgrade offer. Talk about utilizing the "urgency"…

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Added by Michael Cirillo on November 5, 2012 at 5:30pm — 2 Comments

How To Sell Less

Unless you're some sort of crazy selling machine, keep reading!

Contrary to what the title of this article suggests, I am not going to write about how to sell less. Rather, I will focus on some of the simple steps to the sale that often go overlooked that prevent more deals from being closed. In vehicle sales, the amount of units you push directly affects the amount of money you collect so it’s crucial to keep yourself in check so that you can constantly strive to kick your sales up a…

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Added by Michael Cirillo on October 29, 2012 at 7:00pm — 2 Comments

If you can't tell, I wrote this on an extremely empty stomach. But enough about me, let's talk about you and your success! As a provider of dealership website solutions, it almost seems that there ar…



If you can't tell, I wrote this on an extremely empty stomach. But enough about me, let's talk about you and your success!

As a provider of dealership website solutions, it almost seems that there are two different categories of clients that I work with. Those that utilize the tools and resources made available to them to which…

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Added by Michael Cirillo on August 11, 2012 at 4:08pm — No Comments

Does Personal Appearance Affect Sales?

In the city I live in, there is a run down, nasty looking house taking up some prime commercial real-estate that I'm pretty sure every Realtor in town has taken a crack at trying to sell. Seriously! Every couple of months there is a new sign out front from some poor real-estate…

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Added by Michael Cirillo on August 7, 2012 at 3:01pm — 11 Comments

How to Uncover Consumer Emotional Needs

Having looked back over nearly two decades of automotive advertising from newspapers to niche auto and RV magazines, I find it interesting that nothing has changed. The methodology and strategy has had no improvements which begs to ask: are the results getting any better or are they continuing to diminish?

One of…

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Added by Michael Cirillo on August 6, 2012 at 1:46am — 6 Comments

How Important Is Price Really?

For those of you who know a little bit about me, you know that I  worked in the print media and advertising industry for nearly a decade and grew up around the industry my entire life. I want to spend a couple of minutes discussing some concepts that I am more than confident will help your dealership in attracting new and returning customers so that you can…

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Added by Michael Cirillo on August 6, 2012 at 1:31am — No Comments

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