Tracey Dortch's Blog – December 2010 Archive (1)

The Importance of Social Media in Your Comprehensive Marketing Plan

Now is the time to be thinking about your comprehensive marketing plan. In order to be comprehensive today, social media must be included. David Meerman Scott said, “The rules of marketing & PR have changed. Now buyers are finding answers to their problems online. They search Google, read online portals and news sites and are active on social media like Facebook and Twitter. Your buyers watch YouTube videos, listen to bloggers’ advice and opinions, and visit company websites. Are you…

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Added by Tracey Dortch on December 13, 2010 at 11:30am — No Comments

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