Last week I read a blog by automotive thought leader Dale Pollack, "More Signs of the E-Commerce Dawn in Automotive Retail". He outlined the trend that OEM's are selling direct to consumers and consumer's increasing willingness to purchase online. In this "New Dawn", Mr.…

TAMPA, FL, February 11, 2012 - That's Us Technologies, Inc.'s LotVantage software was recently named 2011 Vendor of the Year by Dunn Rite Auto. This award goes to the vendor which has out-performed all others in the category of sales and marketing. The award is voted upon by all managers and staff.



"Congratulations to LotVantage on their outstanding service and dedication to Dunn Rite Auto and our customers," said Mike Richardson, General Manager of Dunn Rite Auto. "I would like…

For most auto dealers navigating Facebook can be tricky subject.  For other dealers it's a flat out waste of time.  For you it should be another channel that you embrace to build your reputation and promote your dealership.

What you can't expect is to throw up a Facebook fan page and think people will "like" you because you created a page.  You need something social and enter-active that keeps people engaged and coming back for more.

Facebook is great for images and videos, so…