Terry Lancaster's Blog – October 2012 Archive (1)

Car Dealer Retargeting - What About The 98% Who Don't Fill Out Your Contact Forms?

It kinda seems like the car business has turned into the "leads" business.



automotive-remarketing-chart Dealers now spend more money on digital advertising than on any other advertising medium.



If you're not buying leads directly from the factory and the giant lead providers, then you're trying to bring in more traffic to your website in the hope visitors will call, click, message, chat or do almost anything to raise their hand and say "look at me, I'm a potential buyer" - a…

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Added by Terry Lancaster on October 19, 2012 at 1:22am — No Comments

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