There is a huge ‘certification’ gap in our industry that represents a potential loss of billions of dollars by used car dealers.

Consider: over 35 million used cars were sold last year, but fewer than 2 million of them were certified by OEM-sponsored programs. This is a stunning fact given that consumers are willing to pay, on average, a 12-27% premium on a certified vehicle.

Let’s add the numbers up: the average cost of a used…