3 Birds Introduces Enterprise-Level Automotive Marketing & Analytics Platform at NADA 2016

Featuring premium content library, predictive modeling & lifetime value analytics, and integrated content distribution to help progressive dealers maximize their marketing investment

Chapel Hill, N.C., March 31, 2016 - 3 Birds Marketing is proud to introduce its enhanced and expanded enterprise-level marketing and analytics platform at the 2016 NADA Convention & Expo. Built from the ground up to be fully and tightly integrated and to serve the needs of automotive manufacturers, groups, and dealerships, the new platform offers a smart alternative to legacy technology, disparate data, and inflexible tools.

The enhanced platform is an evolution of 3 Birds ME™, the industry's first all-in-one solution designed to help automotive clients "Market Effectively" across each of their marketing channels and across tiers. 3 Birds ME is powered by a data-driven Dynamic Content Engine with a proprietary Predictive Modeling Engine and supported by an enterprise-level website platform.

The platform's engines capture customer engagement with 3 Birds Marketing's unique premium content and client-specific custom content, then generate consumer intent data to power Smart Messaging Streams (available as part of the all-new line of Accelerator dealer solutions). These Streams include email and supporting assets to increase marketing ROI during the full customer life cycle -- all of which can be easily tracked with the platform's built-in business intelligence and reporting.

3 Birds provides a comprehensive library of Stream options at launch, including Sales growth, Service retention, Review Building, Acquisition, Finance & Insurance, and Accessories, with more to follow.

Fully managed website platform combines consumer-focused content with proven conversion tools                                                                                                                                                 

The 3 Birds Marketing platform bridges the gap between inventory merchandising tools and consumer-focused marketing services with a fully responsive website platform. Optimized for search engine and social media visibility, the website platform offers enterprise-level scalability to meet the demands of any modern automotive marketing strategy.

3 Birds' responsive websites provide a new way to connect with today's car-buyers through sharing-friendly automotive and consumer interest content, conversion tools such as service schedulers and trade-in appraisal forms, and 3 Birds' seamless Live Inventory integration.

When combined with the Sales Accelerator, this integration enables dynamic inventory Search Results Pages and Vehicle Details Pages as well as targeted email streams based on predictive consumer intent algorithms and demonstrated interest. Emails that include inventory have been proven to significantly increase vehicle purchases and decrease time on lot:

  • Recipients who engage with inventory content in email communications purchase 19 days faster than other customers
  • Inventory content in email communications gets 50% higher click rates
  • Inventory content in email communications results in 2x as many vehicle purchases as non-inventory content
  • Vehicles featured in email communication turn faster than non-featured vehicles

The core marketing communication includes both promotional and non-promotional content to foster higher customer engagement. Customers who engage with non-promotional content click 63% more than those who don't, allowing the platform to capture even more valuable behavioral data for use in predictive modeling and for use in constructing personas and targeting look-alike audiences.

“3 Birds has always believed that automobile dealers deserve better.  By better, we mean fully integrated software that touches multiple digital channels; comprehensive analytics; and insight into all aspects of dealership marketing and operations, flexibility and configurability, all within a marketing platform that is always on and always learning," said 3 Birds’ COO Layton Judd.  “We are proud to introduce the industry to such a solution with this release.”  

For more information about 3 Birds' new marketing and analytics platform, contact kristen@3birdsmarketing.com or visit 3 Birds at the 2016 NADA Convention & Expo, Booth 6151N, March 31-April 3, 2016.

About 3 Birds Marketing, LLC 

3 Birds Marketing is a new breed of fully integrated, enterprise-level, multi-channel, multi-tier marketing software platform and solutions provider focused in the automotive retail space. 3 Birds has helped automobile manufacturers, distributorships, advertising agencies, dealer associations, automobile dealership groups and dealerships demand, attract, and convert modern digital consumers through enterprise-level integrated marketing technology, outstanding client services, and extensive marketing and automotive retail experience. 3 Birds was founded in 2009 and is headquartered in Chapel Hill, North Carolina.

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