Did you know that 45% of American adult make one or more resolutions each year. Among the top New Year’s resolutions include resolutions about weight loss, exercise, and stop smoking. Now I am sure all of you have made a New Year’s resolution at least once in your life and if you have ever kept yours, you’re one of the few. A simple Google search and you find statistics galore about this event:
The following shows how many of these resolutions are maintained as time goes on:
- past the first week: 75%
- past 2 weeks: 71%
- after one month: 64%
- after 6 months: 46%
I know, I know New Year’s resolutions are stupid, right? Well I use to think the same thing until I realized that all a New Year’s resolution is, is the opportunity for each of us to establish a short term goal for the upcoming year and to put that goal on PAPER! We all know the importance of setting goals and if you don’t have a goal you surly will never achieve it.
Don’t under estimate the power if a New Year resolution either. Did you know that this tradition dates back to the early Roman Empire and in fact back the legend starts in 153 BCE where Janus, a mythical king of early Rome was placed at the head of the Roman calendar by the Roman Senate. In legend Janus had two faces which he used to look to the future and the past. Since it was believed that Janus could forgive transgressions, many Romans would give gifts and make promises at the beginning of the new calendar year. Their belief was that Janus would see this and then bless their life for the entire year.
Well I can promise you I am no Janus and I can’t see into the future but if the past can tell us or give us indications of the future then I am all ears, aren’t you? This past year has certainly done a lot of predicting the future when it comes to Internet marketing and when you track that data you have a pretty clear picture on the future.
So as I gaze into my crystal ball I can see each and every one of your futures in Internet marketing! And just like the statistics above not all of you are going to believe or use my ability to tell the future to your benefit but for those of you who will use the following information to your benefit be prepared for a GREAT 2011 and beyond.
The crystal ball says: Show More, Tell More, Sell More!
No worries, I know exactly what that means so let me explain:
Show More - Take more pictures of ALL your vehicles this includes New Vehicles.
* People are always debating how many photos to take. Is it 20 or 40 pictures? What is the right number? I believe each vehicle will tell you how many pictures you need to take. If picturing a base model car 25 photos may tell the entire story and give a great walk around presentation for a prospect where a full loaded super SUV my need 50 or more to show all the details, options and/or value adds.
Tell More – Custom titles and descriptions have not only been proven to generate more leads and high consumer confidence but the SEO benefits when done properly are invaluable to your lead generation and marketing efforts. Stop using description builders and take 2 minutes per vehicle and tell the personal story of each car in your own words and watch what happens!
Sell More – Who doesn’t want to sell more cars? Liquid Motors recent studies have show that if you take more high quality pictures and add custom titles and descriptions to each vehicle you will see AMAZING increases in your Internet sales volume!
Now you’re ready to create your own personal and dealerships New Year’s Resolution be sure to incorporate these key factors into your written down resolution and get ready to enjoy the best year ever!
I wish all of you a very prosperous New Year!