Black Book, a division of Hearst that provides industry-leading used vehicle valuation and residual value forecast solutions, today announced that its valuation data and specialty vehicle insights are integrated with the Lightspeed EVO CRM and DMS solution of CDK Global (Nasdaq: CDK), a leading provider of integrated technology solutions to auto, truck, motorcycle, marine, recreational, and heavy equipment dealers around the world.
Lightspeed EVO is an intuitive, integrated dealer management solution, built to help industry professionals find and keep customers, streamline operations, and grow profitability. Lightspeed EVO helps dealers with critical business functions such as sales and F&I, accounting, service and parts operations. By integrating with Black Book’s timely, independent and precise valuation data, CDK dealer customers will realize stronger profit potential with a more precise valuation process during trade-ins for motorcycles and powersports vehicles.
“We are excited to partner with Black Book to offer enhanced valuation data through our Lightspeed EVO platform,” said Kris Denos, vice president and regional manager, Recreation & Heavy Equipment, CDK Global. “In addition to being a highly effective resource with the industry’s most precise valuations, with Black Book our dealer customers will accelerate profit potential and grow strong relationships with customers through a less adversarial environment during the trade-in process.”
“A best-in-class powersports dealer management solution that combines technology such as Lightspeed EVO and the most precise vehicle values and insights from Black Book will foster a more productive dialogue for dealers and their customers,” said Jared Kalfus, executive vice president, Revenue, Black Book. “This combination will create a truly win-win scenario for both customers and powersports dealers leading to a higher level of trust, which ultimately will drive even more value for the Lightspeed EVO platform.”
About CDK Global
With more than $2 billion in revenues, CDK Global (Nasdaq:CDK) is a leading global provider of integrated information technology and digital marketing solutions to the automotive retail and adjacent industries. Focused on enabling end-to-end automotive commerce, CDK Global provides solutions to dealers in more than 100 countries around the world, serving approximately 30,000 retail locations and most automotive manufacturers. CDK solutions automate and integrate all parts of the dealership and buying process from targeted digital advertising and marketing campaigns to the sale, financing, insuring, parts supply, repair and maintenance of vehicles. Visit cdkglobal.com.
About Black Book
Black Book® is best known in the automotive industry for providing timely, independent and precise vehicle pricing information, and is available to industry-qualified users through online subscription products, mobile applications and licensing agreements. Since 1955 Black Book has continuously evolved to ensure that it achieves its goal of delivering mission-critical information to its customers, along with the insight necessary to successfully buy, sell, and lend. Black Book data is published daily by National Auto Research, a division of Hearst, and the company maintains offices in Georgia, Florida, and Maryland as well as the Canadian Black Book in Toronto. For more information, please visit BlackBook.com or call 800.554.1026.