Car Shopping Insights: Loyalty to Dealership

A recent study on customer loyalty to dealership revealed interesting insights into the behavior of automotive shoppers.

Customer data, compiled from car buyers of varying ages, gender, geographic location, and media consumption, aimed to measure the impact of these factors on customer loyalty in the automotive industry. After studying dealership customer media surveys since 2006 and reviewing more than 73,300 media usage surveys, Mudd Advertising concluded that differences in age, gender and media usage does not significantly affect loyalty.

For more details and to learn about the important findings from this study, please visit http://mudd.com/blog/car-shopping-insights-loyalty-to-dealership/.

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