Of the 44% of Car Shoppers Who Plan to Purchase This July Fourth Weekend, More Than Half Intend to Buy U.S.-Based Brands
CHICAGO, June 30, 2021 — Leading digital automotive marketplace and solutions provider Cars.comTM (NYSE: CARS) found that 44% of in-market car shoppers plan to buy this July Fourth weekend. Of those shoppers, 53% intend to buy a U.S.-based vehicle.1
"As the pandemic threat subsides, we're seeing interesting ripple effects,” said Kelsey Mays, Cars.com consumer news editor. “There is an inventory shortage driving people long distances to find their desired vehicle; a resurgence of vacations with more domestic travel by car; and the normalization of in-person shopping with a continued focus on 'buying local' to support the American economy.”
July Fourth Deals on the Most American-Made Vehicles
Cars.com recently released its 2021 American-Made Index (AMI), which features 90 cars that contribute most to the U.S. economy based on criteria ranging from U.S. factory jobs and manufacturing plants to parts sourcing. The index gives shoppers information to purchase the most American-made vehicles and direct their economic impact closer to home. Incentives for some of the top vehicles on the 2021 AMI include:
Americans Take to the Road en Masse This Independence Day Weekend
As some Americans look to buy cars, many others plan to get out of town. In fact, 59% anticipate traveling this weekend (up from 56% for July Fourth in 2020), and of that group, 90% plan to travel by car.2 As vaccinations continue to roll out and pandemic restrictions roll back, 62% of travelers plan to get as far away from their house as possible. Of all survey respondents, 56% reported being fully vaccinated2, up from 40% just before Memorial Day weekend.3
1 Cars.com survey conducted June 24-25, 2021; 1,013 responses.
2 Cars.com survey conducted June 23, 2021; 1,013 responses.
3 Cars.com’s survey conducted May 8-11, 2021; 1,365 responses
CARS is a leading digital marketplace and solutions provider for the automotive industry that connects car shoppers with sellers. Launched in 1998 with the flagship marketplace site Cars.com and headquartered in Chicago, the Company empowers shoppers with the data, resources and digital tools needed to make informed buying decisions and seamlessly connect with automotive retailers. In a rapidly changing market, CARS enables dealerships and OEMs with innovative technical solutions and data-driven intelligence to better reach and influence ready-to-buy shoppers, increase inventory turn and gain market share.
In addition to Cars.com, CARS brands include Dealer Inspire, a technology provider building solutions that future-proof dealerships with more efficient operations and connected digital experiences; FUEL, which gives dealers and OEMs the opportunity to harness the untapped power of digital video by leveraging Cars.com's pure audience of in-market car shoppers, and DealerRater, a leading car dealer review and reputation management platform.