It is always important to understand the tools and opportunities that are offered to you to help expand your brand. In this instance, learning what a Facebook Promoted Post is and does for your Facebook Business Page will help you further your online presence and enhance your visibility within the Facebook Community.

A Facebook Promoted Post is to help increase the amount of people to see posted content you shared upon your timeline. It is a way to expand your reach amongst those who have liked your page and their friends by literally being promoted within their newsfeeds.

The promoted post becomes a sponsored story within the newsfeed whether they are viewing from the web or mobile devices. Of course you want to make sure that the chosen promoted post is “likable” some even may use the word “viral”.

However, you simply need to choose visually rich content that will tie into your business as well as impress the masses. This is not an easy ship to sail, but remember that paying for a promoted post is only to gain you views upon your shared material. This means it is still up to you to share content that is worthy of a like, comment or share, which will undoubtedly further your content and brand awareness even further.

Learning to differentiate between strong and weak content is key, or perhaps finding someone who already has this experience under their belt would be more beneficial. Either way, just because you are paying money does not mean you will yield results, so content is very important, choose wisely.

How to create a Promoted Post on Facebook

Simply go to your Facebook Page Timeline and begin entering in the text that will be a part of your promoted post. This too is another essential element to the response you intend to receive. It needs to be written in a social manner not a sales pitch.

Once you have carefully written the context to your post you most likely will want to add a visual image to compliment what you are referring to, as images are more popular. Again, I cannot stress this enough, choose wisely!

Now that you are confident about your wording and image click publish just like normal. Once it is posted, click the promote button and choose how much you want to spend. Of course, the amount of views received will vary from the amount of dollars you are willing to spend. However, a promoted post is not all that expensive depending on your intended reach and lasts for a 3 day period.  It is recommended that you always go small when you try it for the first time to see if it helps your page. You can then check your Ads Manager on Facebook to see its progress but your true ROI will be seen from the interactions your Facebook promoted post receives.