FCA MOPAR Parts & Service Conference Recap: A Bumper Crop of Pent Up Interest

Going a bit astray from the normal blog of what we can do to change and improve our current processes and offerings in the automotive industry, I’d like to touch on something broader.

 

I recently participated in a customer service loyalty conference – the FCA MOPAR Parts & Service Conference – and it was wonderful as I watched a sales through service conference break out in front of me.

 

In my 38 years in the auto industry I have worked on the OEM side, in dealerships and as a vendor and I have truly never seen such a desire to learn from dealers, their managers, vendors and FCA personnel. More than 1,200 attendees gathered over three days to discuss how to acquire new and retain current customers. And over 50% of those attendees were dealer managers and decision makers. As a vendor, it was utter bliss to have all of these decision makers in one room.

 

The conference was well organized and orchestrated. Dealers and managers came into the vendor area at precisely the right time. The event schedule was clearly geared to give us ample time to discuss our product offerings and the industry in general with dealerships attendees.

 

Interestingly, the vendor lineup gave dealership attendees clear reasons to individually talk to us at length. The fact that we were able to spend much more time independently with each dealer allowed for more intimate and focused conversations.

 

Having 600 dealers visit you in a single place is well worth the time and investment. The organizers put a lot of thought into who was allowed to attend as a vendor. In fact, we had little, if any, direct competitors present. The conference organizers also carefully thought out all aspects of marketing and follow up, providing contact information for all of the attendees. This allows us to follow up with not only the attendees we were able to visit with, but also those that we missed.

 

I would advise other OEMs to follow suit as this event has surely helped FCA dealers. It also placed companies in front of retail people to showcase new technology.

 

The success of the show, in my opinion, was no accident. Greg Noonan and his staff from Insight Media Enterprises and the folks at FCA seemed to be very deliberate in setting it up this way. The event was very effective and beneficial to all parties attending – dealers, vendors and factory personnel. From the unusually useful program guide (a real novelty!), to the flow of the vendor event space layout and the strategically placed food and drink sessions, the entire event was fantastic. In speaking with dealers and their employees I learned that the forums were very useful and informative. I would have liked to have been allowed to attend these!

 

Kudos to the Southeast, Southwest and Midwest Business Centers, FCA MOPAR, Greg Noonan and the event planning staff that made this conference what they promised: "The Ultimate Customer Experience.” I can honestly say that, despite visiting Las Vegas 28 times in my career, I’m actually looking forward to returning and attending the West Coast edition of the event!

Views: 30

Comment

You need to be a member of DealerELITE.net to add comments!

Join DealerELITE.net

Latest Activity

Dave Anderson posted a blog post

Fixed Mindset or Growth Mindset?

When it comes to your thinking, you either have a fixed mindset or a growth mindset. Because your…See More
1 hour ago
Jim Flint posted a video

How to Play Defense on Google Ads

CEO & Founder Local Search Group Jim Flint discusses how dealers can have a good defensive strategy in their pay-per-click campaigns.
2 hours ago
Damian Boudreaux posted a blog post
2 hours ago
Isabella Rossellinii posted a blog post

Identify The Real Health Risks Of Using CBD Products Before Using

It is just within a few years that CBD or cannabidiol has become enormously popular all over the…See More
8 hours ago
John Sternal posted a blog post

New Infographic Makes Case for Reinsurance Review

Protective Asset Protection, a provider of F&I programs, services, and dealer-owned warranty…See More
yesterday
Samuel posted a blog post
yesterday
Michael Trasatti posted a blog post

DealerBuilt Partners with ParkerGale Capital to Further Company Growth & Innovation

With increased capital & resources DealerBuilt will further improve customer service &…See More
yesterday
Bill Wittenmyer posted a video

Witt's Wise Words: Getting the Most Out of Your CRM

CDK Global VP of Sales Bill Wittenmyer shares how dealers can get the most of their CRM investments in this episode of Witt's Wise Words.
yesterday
Mike Esposito posted a blog post

Auto/Mate Sets Dates for the 2019 National Customer User Summit in Nashville, TN

ALBANY, N.Y. – March 18, 2019 – Auto/Mate Dealership Systems today announced that its…See More
yesterday
Profile Icon via Twitter
How to perfect the lean in understanding your customers body in sales. - https://t.co/fRWOKTU2Ma https://t.co/peTA5hM5xA
Twitteryesterday · Reply · Retweet
Profile Icon via Twitter
Internet Sales 20 Group 12 - Nashville, TN March 18th-20th - IS20G - https://t.co/fRWOKTU2Ma https://t.co/2MXLY9jiIM
Twitteryesterday · Reply · Retweet
Noel Walsh posted a video

How to perfect the lean in understanding your customers body in sales.

In this short video I will teach you as a salesperson how to perfect the lean to better know your customers body language!
Sunday
Arnold Tijerina posted blog posts
Saturday
DealerELITE's video was featured

CONQUER YOUR CONFLICTS ~ LEADERSHIP

Honored to have Chris Saraceno with me today. We had an amazing conversation about LEADERSHIP and his book The Theory of 5. Chris is an amazing leader that t...
Saturday
DealerELITE posted a video

CONQUER YOUR CONFLICTS ~ LEADERSHIP

Honored to have Chris Saraceno with me today. We had an amazing conversation about LEADERSHIP and his book The Theory of 5. Chris is an amazing leader that t...
Saturday
Walter McNulty posted a status
Saturday
Walter McNulty posted a status
"I will be traveling over the next 2 weeks. I have to call on some great dealers and I have 2 staffed events in North Carolina."
Saturday
Profile Icon via Twitter
Checking out "Personal Potential Portal" on @dealerELITE: https://t.co/dBc8zP60ac
TwitterFriday · Reply · Retweet
Profile Icon via Twitter
TwitterFriday · Reply · Retweet
Sally Whitesell posted a blog post
Friday

Get Newsletter

© 2019   Created by DealerELITE.   Powered by

Badges  |  Report an Issue  |  Terms of Service