I am thankful to have had the opportunity to work at my past location for five years. That opportunity allowed me creative freedom to make a substantial difference in the betterment of the automotive industry. 

Although I finished 2010 with an 87.8% retention rate; which happened to be the highest first year retention in the entire Nation for the Nissan Corporation, I realized several months ago that I had taken the store as far as I was able to take it.

In those 5 years, I successfully implemented out-of-the-box processes that kept the customers loyal to our dealership year after year. 

I am currently looking to assist mega dealer groups achieve high levels of success from sales to fixed ops that includes a razor sharp focus on the community.

A dealer group based out of California invited me to a meeting where the discussion was on increasing retention. Their overall service business was through relationship building and aggressive internet strategies. I must say that this particular group really understands the big picture and how it relates to long-term growth and employee satisfaction.

It’s no secret as to how the automotive industry is changing, and at a very rapid pace. Mark my words, 2011 will be very interesting for us all. I truly believe that the entire dealership structure will change, and I am looking forward to being a part of this transformation.

I am reminded of a quote:

            “Life has got a habit not standing hitched. You got to ride it like you find it. You got to                          change with it. If a day goes by that don’t change some of your old notions for new ones,         that is just about like trying to milk a dead cow.” – Woodie Guthrie

I could not have said it better!  Ask yourself these 4 questions:

  • Is your fixed ops department leaving money on the table?
  • Do you really know what your customers think about your store and your employees?
  • Are your employees happy to come to work every day?  (Your employees are your BIGGEST asset.)
  • Do your customers run to the aftermarket repair facilities when their warranty expires?

If you don’t know the answers to these questions, or maybe you’re struggling with one or two, the fix might be easier than you think. To learn how to increase your retention numbers contact me rhall112@cox.net or 757-274-3672. 

We have a carefully picked panel of experts that can make substantial results immediately which include fixed operations management, community and PR management. We offer aggressive social media strategy, Service/Sales lead generation, digital marketing strategies and team building training.

Are you ready?

 

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