What is Google+?

Google+ is the latest social networking service that lets users create a personalized online profile to interact with the people in their lives. The idea is to build upon what’s already available from social networking services like Facebook and Twitter. The Google+ project is still in its early stages, but anyone with a Google account can easily sign up for the product and share information with friends, family, and co-workers.

As an emerging social network created by the world’s most popular search engine, Google+ is something to look out for. With businesses now using Facebook pages and Twitter tweets to actively reach customers, the move towards marketing on Google+ is inevitable. The opportunity to use the product as part of your marketing platform will be available in the third quarter of 2011 when Google prepares to unveil Google+ for Businesses. With a Google+ business profile, you’ll be able to expand your internet marketing strategy to reach Google+ users and interact with potential customers on a completely new social network.

While Google has yet to release its Google+ for Businesses, you can get ready for the feature by having members of your sales team sign up for personal accounts. They can get familiar with the service, join social circles, and build their profiles. The key is exposure: get an early start with Google+ and when business profiles roll out, you can use the product as a powerful marketing tool to engage people who are in the market to buy a car.

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