Search engine optimization is one of the most affordable forms of advertising and produces an exceptionally high return on investment (ROI). The chart below compiles basic advertising costs to provide you a comparison to the overall cost of a search engine optimization campaign. You can easily see that the cost of SEO, while not always the least expensive form of marketing, is very often the most effecting, giving you a much lower cost per conversion than other forms of advertising.
Advertising Cost Comparison Chart
Medium
|
Cost
|
Campaign Term
|
Audience Reach
|
Local Television
|
30 seconds in top 10 market: $4,000 to $45,000+.
|
Purchased throughout year or scheduled in flights.
|
Large number of consumers but a small target audience.
|
Network Television
|
30 seconds in prime time: $80,000 to $600,000.
|
Purchased in small flights due to high cost.
|
Very high number of consumers with very low ROI.
|
Cable Television
|
30 seconds in prime time: $5,000 and $8,000.
|
Purchased throughout year or scheduled in flights.
|
Lower number of consumers but offers better audience targeting.
|
Radio
|
60 seconds: $200 to $1,000.
|
Purchased in flights that center around specific events.
|
Depends on station. Good reaction numbers but at a high cost.
|
Magazines
|
National Magazine: $50 per 1,000 issues.
Local magazine: $120 per 1,000 issues. |
Sold as annuals, specific months of publication or special issues.
|
Depends on circulation. Response rates very low.
|
Direct Mail
|
Letter-sized envelopes: $15-$20 per 1000.
Single sheet newspaper insert: $25-$40 per 1000 issues. |
Unlimited.
|
Very low response rate.
|
Search Engine Optimization
|
$15,000-$75,000 per year.
|
Typically in 6 or 12 month terms.
|
Exceptionally high ROI as visitors are seeking your products and services and return to become regular customers.
|
Automotive Digital Marketing ~
VL Automotive Digital Marketing serves Car Dealers, Automotive Marketing Pros and Internet Sales Managers.
Social Network for Car Dealers, Automotive Marketing, Advertising and Sales.
You need to be a member of DealerELITE.net to add comments!
Join DealerELITE.net