Marcom Technologies Announces Newest Solution, Total Call Results, Powered by InteractiveTel

Detroit, MI– August 10, 2020 - Marcom Technologies Inc., the only phone training company to listen to, critique and score every incoming sales and service opportunity call in automotive, is excited to announce their newest telephony solution, Total Call Results, powered by InteractiveTel.

By combining Marcom’s award-winning training and process with InteractiveTel’s real time business intelligence, Marcom Total Call Results users will have access to the only solution that combines leading technology with real-time training to increase client engagement across the board.

“This business partnership with InteractiveTel is one both Jack and I have been excited to announce for quite a while now. InteractiveTel’s platform gives us the data we need to effectively coach on all aspects of the phone, from the receptionist to the parts counter and all departments in between,” said Chuck McGraw, Marcom’s CEO.  “With Marcom Total Call Results, we can analyze inbound and outbound calls to drive performance change. That’s why we call it Total Call Results - a hybrid, the best of both worlds!”

Using Total Call Results, dealership management will have access to all recorded inbound and outbound calls across every department. Fully tracked lines will measure the effectiveness of a dealership’s advertising, as well as sales and service opportunities, with each call listened to, analyzed and reported upon for performance. Afterward, coaching notes for employees and on-site dealership coaching will be made available to capitalize on every call coming in or out of the dealership.

 “Imagine accurate data in the hands of people who can make a difference and drive true, long-term behavior change of employees. That’s a formula that can’t help but drive ROI for the business,” says Jack Behar, CEO of InteractiveTel. “We have had clients using this solution for over a year now to ensure we got everything right, and let me tell you, it was worth the wait. We are extremely excited with the results and we know our future clients will be as well.”

“For data to be useful you need to act on it. InteractiveTel provides us the information on what is happening during our calls, while Marcom assists us with the process and training support needed to sell more cars and write more service,” said Bryan Koser, director of marketing at Germain Florida BMW, Lexus, Honda. “The Total Call Results solution has had a tremendous impact on our business.”

For more information on Marcom Total Call Results and how it can help your dealership sell more cars and write more service business, please visit


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About InteractiveTel:

 InteractiveTel offers custom communication applications that provides dealers an end-to-end telephony solution. Total Track is the only telephony system in the automotive space that provides full accountability of every phone call and text traversing the dealership. Through the use of the system, managers have a bird's eye view of what campaigns are working, how their customers are treated, and how their employee interactions are impacting their bottom line. For more information, please visit\


About ​Marcom:

Marcom, founded originally in 1986 and then again in 2014, is a 33-year-old company that focuses on changing the behavior of sales and service teams. Marcom's training approach is an adult learning model that focuses each training event on the best way people learn. Calls are scored from baseline each and every day to track performance increases. Daily coaching notes are sent to front line dealership employees and regular in-house training is provided by Marcom’s experienced team from around the country. The “Club” is provided to clients so they may listen to their own calls, as well as access a library of best practices. For more information on Marcom Technologies please visit


Media Inquiries:

Laurie Halter



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