KPA Announces New Automotive Social Media Service

KPA Local Engage is a social media service dedicated to bringing a dealer’s unique brand to their local community.

Lafayette, CO (June 19, 2012) ­— KPA announced today the launch of KPA Local Engage, the first social media service in the automotive industry to include collaboration with a social media expert, localized promotions, and social media management software in one service. Auto dealers can buy the social media service separately or combined with other KPA Internet Marketing products. The collaboration with a KPA social media expert includes the execution of a Monthly Action Plan (MAP) with a clearly defined schedule of social media posts, unique landing pages, coupons and web banners. This Monthly Action Plan will increase the dealer’s social engagement and build local exposure.

“The way to make social media effective is to target your local community. Word-of-mouth marketing has the strongest impact on local brand marketing. With KPA Local Engage we’ll provide a monthly social media strategy, and plan the related content. We’ll market your local brand and everything that makes your dealership unique,” explains Richard Valenta, KPA’s Vice President of Internet Marketing products, “Your dealership’s social media needs to be authentic. That’s why we emphasize local engagement.”

KPA Local Engage includes social media management software with all the tools a dealership needs to schedule, monitor, measure and respond to social engagement:

• Schedule posts on multiple channels
• Monitor streams and respond to comments
• Monitor and respond to sentiment and reviews
• Find local content
• Manage contacts
• On-demand metrics and automated reporting

Jeff Cryder, Marketing Director at Lebanon Ford, commented “Partnering with KPA was one of the best decisions I made as a young social media manager. Their social media knowledge and expertise coupled with their ability to effectively teach have helped shape me into the Marketing Director I am today.”

About KPA

KPA is a dealer services and Internet marketing provider for over 4,000 automotive, truck, and equipment dealerships and service companies. KPA provides consulting services and software for three industry-specific product lines: Environment & Safety, HR Management, and Internet Marketing. For more information, visit www.kpaonline.com.

###