When a costumer says no, 80% of the time 95% of them are not saying no at all. If you can understand this you will be so far a head of the game you won’t even be playing. You will own the team. Let’s face it, when you go into watch a football game (here we have the Lions) you aren’t seeing the owner, playing. Who’s making the money? The players sure, the owner though, that’s where the cash goes. So what does he have that the players don’t? He has that extra, that tidbit, he has that team. So what I am about to do is give you the team. Understand this, and you own the team.

When a costumer says no, what they really mean is YES! The reason so many sales people fail is their attitude, which can be greatly altered if you believe everyone is telling you no. But what if.... everyone tells you yes? That’s exactly what is happening and you are not even aware of it. Until now!

! No, means yes !

“No I don’t want that product” they would say to me. I would instantly perk up, and give a  POSITIVE answer (since they just gave me a yes),

“Great! Would you be financing that, or paying in cash?”

The result was always, awesome.

Remember no means yes, so don’t treat it like a no!

- Be Awesome
johnny B awesome

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