Paul Potratz, founder and COO of Potratz Advertising, headquartered in Schenectady, NY, will be speaking Thursday, Oct. 11 at the Chrysler SEBC/SWBC S&P Business Conference in Orlando, FL.

Paul’s topic, “The 10 Step Process of Doubling Your R.O.’s with Social and Digital Marketing” will focus on using social media and Facebook marketing to promote dealership service departments. The seminar will include precise and concrete ways to increase revenue using these channels.

Potratz, a pioneer in digital marketing, will be sharing cutting-edge information on how to drive traffic and leads to dealerships for as little $0.36 per lead. These strategies are useful for anyone in the auto industry and can be implemented immediately.

In addition to speaking at the Chrysler Orlando Conference, Potratz will also make an appearance at the Las Vegas Conference, October 28-30.