There is a big misconception in the car business. I call it the Las Vegas pipe dream. Dealers from around the country fly back and forth to Las Vegas or other resort like areas for conventions and other meetings searching for the answer to their problems. “Why am I not selling more cars on the Internet?” Las Vegas is not the answer. Of course, a trip to Las Vegas on the dealerships dime does sound appealing and you may get some good advice from people in the car business. It will never be an answer to what is best for YOUR dealership. Here is a list of reasons why bringing in a personal Internet Training Consultant is cheaper, more focused and more efficient than flying your General Manager to Las Vegas.
I know some us need a vacation in Las Vegas, but if you need a vacation take a vacation. Do yourself a favor and hire an Internet Training Consultant to train your Internet Department. Once they have come in and re-focused your Internet Department and you’re making more money selling cars online, take a vacation in Las Vegas and go crazy. The car business and Las Vegas have a history, but let us not mesh the two ideas together when they don’t work to better our car dealerships.