Now that you’ve set up a blog, you need to post to the blog regularly. Search engines love sites with fresh and frequently updated content. A blog is a great way to provide the search engines with fresh content. But more importantly, the visitors to your blog will want to see new content on a regular basis. New content will keep your visitors coming back. The days are gone when a blog was simply a personal journal. These days, visitors want to be informed and entertained, they don’t want to know what you ate for breakfast.
If your blogging for business purposes, then the best content for your blog will be posts about the business. You don’t need to simply post about any special promotions or new products. Let your visitors know about your company. Certainly you can, and certainly should, post about your products and services. But let people know about your company, and its history. You can post about the history of your industry, and let people know more about that. Write a few posts about yourself, and key employees within your company. A blog is a good way to let your customers get to know you.
A blog may also be used to simply inform visitors about a particular topic. In this case, your posts should obviously be about the topic. But keep the posts entertaining. It would be a good idea to not only make informative posts, but also post news stories, and opinions about your topic. For example, if your blog is about dog training, you can post about other dog related news, and not just dog training. In this example, your visitors may very well be interested in news about dog shows, or your opinions. Try to vary your posts, to maintain interest in your blog. Look for what you are good at, have experience in, and can talk about extensively.
Hot news stories are also a good subject for blogs. There is always news happening somewhere, from the local level on up to the global level. You may choose to post news from a certain level. You can keep it local, or post national news, or any other region. You may choose to post news stories on a specific topic, politics, or the economy for example.
With a news blog, you can keep it strictly objective, and just post the stories, or you can also post your opinions. Just keep in mind that some news topics can be extremely controversial, and you may get some very heated discussions on your blog. This can be a good thing, or a bad thing, it’s up to you to decide if you want that on your blog.
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