I worked at Oracle for a number of years and learned a great deal about Data Mining, Statistical Decistion Theory, Data Warehouses--all the components of Business Intelligence. I look around the Greater Los Angeles Area and where is a true BI--Business Intelligence Solution--at the dealer level? Dealers have, not years, but decades of data, and rather than using it to target specific demographics they still do the same ol' same ol' wasting millions of dollars on advertising, promotions, and inventory--if you know your customers you know what to order. I am sure there are exceptions and I think dealerships as a whole are becoming more sophisticated data consumers but the car business--other than the big manufacturers--is definitely behind the BI curve.