Bill Cosgrove's Likes
June 2013
Despite NADA’s landmark victory in getting most auto dealers…
The managers in your dealership must have a written job description with clearly defined responsibilities and expectations.
Having specific goals for the department is required.…
Blog Automotive Sales - How to Increase Sales by 20 Percent Without Spending More for Advertising 8 Likes You Must Fish Where The Fish Are!!As we all know over 90% of consumers are online when researching and…
Blog You Must Fish Where The Fish Are!! 4 Likes Automotive Sales Training - Stop Being a Loser and Be a LeaderIn my 30 years in the business, I have never seen such a lack of civility, leadership and professionalism in the automotive industry. You can find managers anywhere, but developing…
Blog Automotive Sales Training - Stop Being a Loser and Be a Leader 11 Likes Connecting The Dots: From BDC To ROIAutomotive Web Marketing "Really Connected"…
I revisited the Dataium study that was commissioned by Cars.com:
Blog Limit Their Choices and Get More Traffic 3 Likes"Despite an average of 55 percent of dealerships’ online advertising budgets being devoted to paid search…
May 2013
“Big doors swing on small hinges.” Small things can make a big difference in your sales process. There has been a lot written recently about what I term the “moment of truth” in the sales process.…
Blog Automotive Sales Training - Five Simple Things You Can Do Right Now to Sell More Vehicles 6 Likes Don't Ask, Don't Tell
There are 24 hours and a total of 1,440 minutes in every day. Successful people just seem to get a lot more done in a day than unsuccessful people. The main reason is successful people…
Blog Automotive Sales Training - Success or Failure? 7 Likes Kissing Up to the Facebook and Google+ Algorithms
There’s a fine line between making social media…
Blog Kissing Up to the Facebook and Google+ Algorithms 2 Likes Developing A Culture for Sustainable Results Recently I had the privilege of working with Media Active Incorporated on an…
Stressed about your Online Marketing Strategy? Don't know what you should be tracking and what benchmarks to measure? Then watch this week's Think Tank Tuesday Video, Leave Your Comments below the…
Blog Take Advantage of Going Digital 1 Like How to stay TOP OF MIND with Every CustomerWith all the competition in the Automotive World and so many websites, targeted ads and retargeting display ads vying for consumer attention it seems harder than ever to know whether or not your…
Blog How to stay TOP OF MIND with Every Customer 7 Likes Automotive Sales Training - People Buy From People As a sales professional, it can be an eye-opening experience when you…
You may be wondering why the president of a dealership management system (DMS) company is talking about CRMs. It’s not because I want to sell you a CRM. It’s because one of the most frequently…
Blog Thinking About Buying a New CRM? Read This Reality Check First! 5 Likes Bobby ComptonWords are cheap. What matters is the true belief system behind your words and the actions you take because of those belief systems. Economies don’t improve, people improve. Waiting for something…
Blog Automotive Sales Training - Words Are Cheap 8 Likes
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