I read your blog regarding writing form letters. This stumbling block comes up often, even with our own sales team. I am sure you are not the only one wondering how to get a message across to a prospective client. So instead of hi-j****** your blog, I wrote one in response to your blog so that others can search and find it. I hope you don't mind. Click here for link to blog regarding sales letters The sales letter concept is usually where a sales team starts. You can apply these concepts to other letters with a little creativity and imagination that starts with what do you think a client wants to hear and then delivering it with the same principals from the sales letter tip sheet. I hope this was helpful.
Sales is still personal, so using technology to assist in building a relationship is your biggest point of leverage. Everyone nowadays will first check everywhere online possible before pulling the trigger on a car, but there has to be a reason to research YOUR DEALERSHIP.
Get creative and interact with people and focus on the relationship because you won't only sell them a car, but you'll gain their recommendation to all their friends.
I agree with many of the comments left on this post. Give them all the information they request, but more importantly ask questions! Open, Identify, Commit, Close! If they want more pictures, ask them how many. Ask for the appointment don't just assume "if they're interested". Sell by asking questions which they have to answer yes to, build value and don't vomit all your knowledge on them. It's a new world out there and you are embarking on something that is quickly becoming revolutionary. Good luck to you and your future endeavors.
Bill Gill Goodfriend
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