As Director of Social Media at Dealer Authority, Erika spends her days helping car dealers achieve incredible results through Facebook, Twitter, and other social networks. Having grown up in the dealership world, she calls the automotive industry home.
The most amazing part about the internet and social media is that it has opened up communication between people and businesses that was never possible before. We now have the ability to talk to our customers and for them to talk to us in an interactive fashion, allowing for clear lines of engagement that can be both public and private.
For car dealers, this has…Continue