"Good one Paul. One of the most difficult things to get the salesperson to understand is they should have a brand, although individual, that marries with the dealership and product they are representing. Your advice and examples should make this…"
"Dr. Elam, you are on the mark in your article. The only area that didn't appear in your article, but should have an equal amount of space is the role the new GM will play in bringing the dollars/customer back to the dealership via the Service…"
Get them on the phone, make the appointment, get them into the store and sell them the vehicle. Perfect! Using all of the tools available is the secret and you are one of the best. Thanks for sharing."